Monday, 6 February 2017

The 28 Days of Beauty Challenge: What, Why and How

Using makeup as war paint.
Recently I had a bit of a clear-out. Five huge storage bags of clothes went off the the charity shop, leaving me with a much tidier wardrobe of clothes that actually fit and that I'll actually wear. It's been great. My whole room is benefiting from the lack of clothes exploded all over the place, and is generally less cluttered. That is, until I look in the direction of my dressing table...

Now, I know what you're thinking: "Elena, you're a blogger. Having lots of makeup is an occupational hazard." Well, sure. Except (unless I have a gig or a really special occasion) I barely ever wear makeup. On an average day, I just fill in my brows, give myself a single coat of whatever mascara is closest and that's me done. Call it minimalist, call it lazy, it is what it is.

I always shop with the best intentions. I always think, "Yes, this palette has great everyday colours. I could totally get used to putting on eyeshadow before work" or "This lipstick shade is so me, I'll wear it every day!" Aside from that one time I drunkenly spent £48 on just two items from Estée Lauder because I was day drunk, I don't generally buy makeup on impulse... so how the merry hell did I end up with so much of it!? Not only that but I'm moving towards only replacing stuff with vegan and cruelty-free alternatives, which is all well and good, but I can't really replace used-up stuff if I don't use it up!

It's not even like I can donate it to a charity shop; it's basically a use it or chuck it situation and the idea of wasting so much makeup offends me on so many levels. I really don't want to bin it. The only alternative is to make more of an effort to actually use it.

Additionally, for me, defaulting to a totally-makeup-free face is usually a sign that things are not quite right. Doing at least my brows and my mascara is a sign that I'm observing at least basic self-care, and as a mentally ill person this is quite important. Slicking on a coat of lipstick or a dab of highlight doesn't magically solve all my problems, but it can make me feel a little more prepared to deal with the world. With a tiny splash of colour or definition, I gain a gram of confidence, and sometimes that's crucial.

With that in mind, the 28 Days of Beauty Challenge was born!

For four weeks at a time, I'm going to commit to using (at minimum) one particular type of product, and document it. The rules are these:

1. I should use each of the products I have at least once in the month.
2. I can use the same product more than once, but not two days in a row.
3. I have to take at least one photo a day of the product on my face.
4. I have to wear the designated product but can wear whatever other products I like as well.
5. I have to do this every day, without fail! Even if I'm not going anywhere and/or don't feel like it.
6. I have to document the full 28 days with a blog or video.

So, I'm going to start with.... Lipstick! For the next 28 days I'll be wearing lipstick every day, taking photos, and at the end of the four weeks I'll let you know how I got on. It's an interesting time period because I have a gig with my band and Valentine's weekend in the next month... time to get inventive!

If you want to join me on this little challenge to try new things and make the most of our makeup, let me know and use the hashtag #28DOBC to see what I'm up to.

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